Focused strategy.
Understand the objective and the audience. Build the right media mix around them.
WHO WE WORK WITH
INDUSTRIES
Different stakes.
Same discipline.
POLITICAL CAMPAIGNS
PUBLIC AFFAIRS + ADVOCACY
CORPORATE + BRAND
AGENCY PARTNERS
SAME DISCIPLINE
The context changes.
The standard doesn’t.
Across political, public affairs, advocacy, and corporate work, every brief is different. Each gets the same disciplined approach.
EVERY BRIEF IS DIFFERENT
- AUDIENCE
- Who we need to reach.
- TIMING
- When we need to move.
- OUTCOME
- What success looks like.
Clean execution.
Experienced people stay close to the work and the decisions that shape it.
Clear accountability.
Know why the money is moving and understand what happened.
When the deadline
does not move.
MONTHS
DAYS
Political media operates under a different clock.
Audiences change. News changes. Budgets move. Creative arrives late. A campaign that had months suddenly has days.
Cipher brings deep platform knowledge and disciplined media buying into an environment where speed matters, but bad decisions get expensive quickly.
WE WORK WITH
▪ CONGRESSIONAL CAMPAIGNS
▪ STATEWIDE CAMPAIGNS
▪ LEGISLATIVE CAMPAIGNS
▪ INDEPENDENT EXPENDITURE EFFORTS
▪ LEADERSHIP PACS
▪ POLITICAL COMMITTEES
COMMON CHALLENGES
Reaching narrow voter universes across fragmented media
Balancing linear television with streaming and digital
Managing frequency across overlapping channels
Deploying budgets efficiently in compressed windows
Understanding what was delivered beyond impressions
Responding quickly as campaign conditions change
Political speed. Media discipline.
Not every audience is a mass audience.
Public affairs campaigns often depend on reaching a relatively small group of people with disproportionate influence.
That may mean policymakers, staff, industry leaders, engaged voters, local constituencies, coalition members, or the people capable of creating pressure around an issue.
Cipher helps turn that complexity into a focused media strategy built around who needs to be reached and what needs to change.
WE WORK WITH
▪ ISSUE ADVOCACY ORGANIZATIONS
▪ TRADE ASSOCIATIONS
▪ COALITIONS
▪ PUBLIC AFFAIRS CAMPAIGNS
▪ POLICY ORGANIZATIONS
▪ ORGANIZATIONS NAVIGATING COMPLEX REGULATORY ENVIRONMENTS
COMMON CHALLENGES
Reaching specialized or difficult-to-find audiences
Coordinating public and policymaker-facing media
Building awareness around complex issues
Matching geography to legislative or regulatory priorities
Measuring something more meaningful than clicks
Changing tactics as an issue evolves
Complex media problems are not unique to politics.
Corporate marketers face many of the same problems: fragmented platforms, competing vendors, unclear attribution, opaque economics, and an overwhelming amount of performance data.
Cipher brings the speed and accountability learned in high-pressure political media into corporate environments without forcing corporate problems through a political lens.
The result is a senior-led media partner capable of moving quickly while maintaining the level of planning, measurement, and professionalism larger organizations expect.
WE WORK WITH
▪ BRANDS
▪ CORPORATE COMMUNICATIONS TEAMS
▪ GROWTH AND MARKETING TEAMS
▪ ORGANIZATIONS ENTERING NEW MARKETS
▪ COMPANIES FACING COMPLEX AUDIENCE CHALLENGES
▪ ORGANIZATIONS MANAGING HIGH-STAKES COMMUNICATIONS
COMMON CHALLENGES
Building an efficient cross-channel media mix
Reaching specialized customer segments
Understanding the incremental value of individual channels
Improving transparency across media spend
Connecting media activity to business outcomes
Moving faster than a traditional agency structure allows
You stay close to the client.
We stay close to the buy.
THE CLIENT
YOU
CIPHER
THE BUY
Not every organization needs another full-service agency in the room.
Cipher can work behind or alongside consultants, communications firms, creative agencies, and strategic partners that need specialized media planning and buying expertise without adding another layer of client complexity.
We can operate as an extension of the team, providing strategy, execution, optimization, and reporting while respecting the existing client relationship.
WE PARTNER WITH
▪ GENERAL CONSULTANTS
▪ PUBLIC AFFAIRS FIRMS
▪ COMMUNICATIONS AGENCIES
▪ CREATIVE AGENCIES
▪ INDEPENDENT STRATEGISTS
▪ SPECIALIZED CONSULTING TEAMS
Senior media capability without building it in-house.
When Cipher gets called
01
“We know who we need to reach. We don’t know the best way to reach them.”
→ We build the media strategy.
02
“We are buying in too many places and don’t know what is working.”
→ We simplify the plan and measurement.
03
“The campaign starts in three weeks.”
→ We prioritize what matters and move.
04
“We don’t know if we’re paying too much.”
→ We bring more visibility to the economics.
05
“We have data everywhere and still don’t have an answer.”
→ We start with the question the measurement needs to answer.
06
“We need media expertise, but not another agency layer.”
→ We plug into the existing team.
THE AUDIENCE MAY BE SPECIFIC. THE FIRST CONVERSATION DOESN’T HAVE TO BE.
Tell us what
needs to happen.
We can work backward from there.
TALK TO CIPHER